#BigKid was a campaign designed to encourage folk of all ages to enjoy Babybel cheese. It championed childlike joy and wonder, and celebrated those who did likewise.

 

That meant reaching out via twitter to anyone who used the hashtag #BigKid. Each user received a personal response from Babybel, and in some cases, amazing rewards designed for big kids.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We launched the campaign at Halloween: a time when when adults traditionally embrace their childlike joy. We helped eight big kids prank their unsuspecting friends with a scary hidden camera trick, then captured their spooked reactions on film.