Agency Projects

#RaceFace

for Honda Civic Type R

BRIEF:

 

Build brand awareness and launch the advanced and sporty Civic Type R, at the Geneva Motor Show.

 

 

EXECUTION:

 

 

We created #RaceFace, a social-powered, interactive driving experience. Attendees could sit in the Type R seat and feel full its full power… whilst we literally blew them away.

 

We filmed attendees’ reactions in super slo-mo, and captured the ultimate speed selfie for them to share on their social channels.

 

WINS:

 

  • #RaceFace was fully booked for both press days
  • #RaceFace generated 970,000 social media impressions.
  • Coverage of #RaceFace across digital titles totalled 6.3m in readership worth £250K.