Working for UGG, we were challenged to showcase the autumn range of shoes and boots for men and women, and move perception of the brand away from *that* boot.

#UGGSOS, was the first response to this; a social and experiential campaign which set out to rescue the tired toes and style dramas of UK shoppers.

In four cities across the UK, our UGG branded scooter delivered shoes and boots to those who cried out for help!