We came up with the spring into summer campaign, #Yummertime.

It's what you get when you combine warmer weather and delicious Graze goodies. #Yummertime is summertime... and then some.

We chose bright, summery colours to and worked up four key visuals based on four healthy ingredients in the range, with four feelgood messages:

Bananas want you to be happy;
that's why they're smiling.

When life gives you lemons,

make lemon earrings.

Look at the world through

strawberry tinted glasses.

Channel your inner pineapple;

stand tall and wear a crown.

We know that Graze fans regularly share pictures of their boxes and snacks on Instagram...

So we created simple props based on our visuals and incentivised brand fans to share their #Yummertime selfies.

They didn't disappoint!

Graze embraced our visuals and even developed a new product for the campaign.

Yummertime Punch - actual new Graze snack!

(pineapple, coconut, goldenberries)