All Awesome
for Nissan Pulsar
BRIEF:
Introduce the unique product points of the new Nissan Pulsar to a digital audience.
EXECUTION:
Awesome Space
Awesome Technology
Awesome Design
In order to highlight the Nissan Pulsar's specific USPs we created an interactive experience: the world's first YouTube car unveiling.
We invited people to familiarise themselves with the new Pulsar by navigating though a bespoke YouTube journey. At each decision point, users were shown a humorous 30 second scene that highlighted one of the car's defining features.
Each YouTube journey was unique, encouraging repeat visits.
Above are three of the key product points films we concepted. Their lighthearted tone reflects the Pulsar's playful, irreverent design.