This scrollable map was created for Europcar to increase their SEO ranking, and therefore traffic to their site and conversion revenue.

 

As our target audience of holidaymakers moved the green Europcar down our animated map of Britain, they were introduced to fantastic local eateries and regional delicacies, plus family-friendly days out across the country.

 

The map was outreached to food bloggers, relevant tourist sites and of course, the attractions themselves, guaranteeing reciprocal links and increased traffic.

 

 

 

 

 

 

 

 

 

WINS:

 

• Europcar secured position at #1 car ranking site
• Share of search increased 3.4%
• 56 links from 25 unique domains
• Project shortlisted for European Search awards

BRIEF:

 

Improve Europcar's SEO ranking, particularly focusing on the family tourism market.

 

 

EXECUTION:

Static map - in situ, users could scroll and watch the car travel down the UK.