Agency Projects

Dram Chair

for The Glenlivet

BRIEF:

 

Introduce The Glenlivet's whisky expression, Nàdurra, to their connoisseurial audience of discerning men.

 

 

EXECUTION:

 

Nàdurra means 'natural' in Gaelic, and the whisky is crafted in small batches using traditional 19th century techniques.

 

To emphasise the whisky’s artisanal credentials, we decided to craft something using traditional methods: an artifact that fans of the brand could watch being created.

 

In collaboration with award-winning furniture maker, Gareth Neal, we created the Dram Chair, a beautiful, bespoke chair designed to sit on and enjoy Nàdurra. The stunning result was hand-crafted by Gareth from oak, copper and oak-dyed leather - the same natural materials used to make Nàdurra.