BRIEF:

 

Create a short ident to promote the key notes of Lacoste's L.12.12 Noir fragrance.

 

 

EXECUTION:

 

 

 

 

 

 

 

 

 

 

I devised and storyboarded this short film for Lacoste in order to bring to life the words warm and intense, which are associated with their L.12.12 Noir fragrance.

 

The film opens with their iconic white polo shirt. As warm heat ripples across it, the shirt is transformed into the rich, intense Noir fragrance.