The Perfect Fit Garage

for Honda HR-V

BRIEF:

 

Create a below the line campaign that builds excitement around the launch of the new Honda HR-V.

 

EXECUTION:

When Honda asked us to build anticipation around the launch of their new HR-V, we knew we wanted to demonstrate how the car fits into any lifestyle - literally.

 

We came up with the insight that most garages are full of junk, and then flipped it, to formulate the idea of The Perfect Fit Garage.

 

Our online film shows an inventor manoeuvring the clutter in his garage to create an exact 3D space for his HR-V to fill. His ingenious storage solutions and use of space reflect the precision engineering of the HR-V.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We used assets captured on the shoot to create posts which fuelled the conversation on social. Each post pointed our audience to the specifically designed Honda webpage.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

WINS:

 

  • Honda HR-V launch social content exceeded targets by +20X
  • On Facebook, the content received over 2.5m views
  • Pre-registration targets were exceeded by +16X