BRIEF:

 

Create a stand out Metro-wrap advertising Early Learning & Childcare in Scotland.

 

EXECUTION:

 

 

 

We wanted to create something that instantly piqued people's attention, and was inexorably linked in their minds with being a child and with childcare.

 

Having come up with the idea of play-doh, ubiquitous in most nurseries, we decided not just to create a newspaper wrap that looked as though it had been made from play-doh, but to actually create a huge piece of artwork from play-doh. So we did!